To uncover this gap, SocialPeta, Playio, and Funtap Games jointly released the 2026 Mobile Game & AI Marketing Insights, combining SocialPeta's global advertising intelligence, Playio's first-party player behavior data, and Funtap Games' publishing experience to explore the key trends, strategies, and AI-powered creative practices shaping global mobile game marketing in H1 2026.

In the first half of 2026, Southeast Asia’s mobile game market entered a new phase. While downloads declined across several markets, revenue continued to grow, signaling a shift from volume-driven growth to more refined user acquisition, market selection, and localization strategies. To help industry professionals navigate these changes, SocialPeta and Gamota, one of Vietnam’s leading mobile game publishers, have jointly released the 2026 Southeast Asia Mobile Game Marketing Report. Powered by SocialPeta’s 1.7B+ ad creative database across 70+ countries and 80+ global advertising channels and Gamota’s 13 years of local publishing experience in Vietnam, the report covers regional market trends, Vietnam’s mobile game landscape, leading advertisers, and winning creative strategies across RPG and strategy games.

To provide industry professionals with a deeper understanding of this rapidly evolving market, SocialPeta has released the Insights into the Global AI Animation Market in 2026. The report delivers a comprehensive analysis of the global AI Animation ecosystem, covering advertising trends, platform competition, regional expansion opportunities, and the key drivers behind top-performing titles.

In 2025, the global mobile app market experienced a fundamental shift. Traffic-driven growth approaches reached their limits, and broad, volume-oriented strategies began to lose traction. Instead, value-led operations, technology-enabled optimization, and deep localization emerged as the primary drivers of sustainable growth. In partnership with industry leader AdChampagne, SocialPeta proudly publishes the 2026 Global Mobile App Marketing Trends White Paper. The report decodes the growth dynamics shaping AI-powered app categories and delivers a comprehensive analysis of marketing trends and regional strategies across key verticals, including finance, social, and health. Serving as an end-to-end guide to global expansion, it offers actionable insights spanning strategic planning through execution.

Download the 2026 Global Micro Drama App Marketing Report by SocialPeta and AMO Pictures. Explore advertising trends, creative strategies, regional insights, and top short drama app analysis across global markets.

Download the 2026 Global Mobile Game Marketing Trends White Paper to uncover actionable insights on UA, creatives, retention, and global growth, powered by SocialPeta and industry leaders.

As the mobile gaming industry becomes more competitive, marketers face critical questions: How many creatives are enough? Which regions require which strategies? How should creative resources be split between iOS and Android?. To help answer these, SocialPeta, in collaboration with Reforged Labs, have jointly released the report 2025 Global Mobile Game Marketing Insights & Creative Breakdownpowered by 1.7B+ creatives and 1M+ new assets added daily.

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and market expansion. To help industry professionals stay ahead, SocialPeta analyzed 2025 global financial app marketing data and released the report “Marketing Trends of Finance Apps in 2025,” providing detailed insights into emerging market patterns and strategic, data-backed recommendations to support more effective decision-making.

As the productivity app market shifts from feature-based competition to value-driven growth, global developers are in urgent need of a clear guide to navigate the evolving landscape. SocialPeta, in collaboration with Mega Digital, officially released the 2025 Report on Marketing Trends of Productivity Apps. Based on a database of 1.6 billion ad creatives and real-time tracking across more than 70 countries, the report analyzes both the changes and the enduring trends in the global market.

With AIGC technology rapidly reshaping industries worldwide, the global mobile app market is experiencing unprecedented transformation and unlocking new opportunities. To help industry professionals better understand global market dynamics and optimize their marketing strategies, SocialPeta has released the report “H1 2025 AIGC Mobile App Marketing Analysis”. Drawing on a database of over 1.6 billion ad creatives and real-time dynamic data updated hourly, the report delivers a comprehensive analysis of the market landscape, marketing trends, and breakout cases in the AIGC mobile apps.